Logo concepts
Two or three distinct directions, refined with your feedback into a final mark that works at shop-sign size and at profile-picture size.
- Primary and secondary marks
- Wordmark, symbol or combination
- Horizontal and stacked versions
Branding & logo design
Look Established From the First Glance.
A logo, a colour palette, a typeface and a short set of rules — so a customer recognises your business whether they see it on a shop board, a story, a menu or your website.
What is included
A visual identity built to be used, not just admired.
We design a small, practical system rather than a large decorative one. Everything is delivered in the formats you need, sized for the places your customers actually meet you.
Colour and typography
A palette with a clear role for each colour, and a type pairing that stays legible on a phone screen, a printed menu and a billboard.
- Primary, secondary and accent colours
- Heading and body typefaces
- Contrast-checked for accessibility
Brand guidelines
A short, plain-language document showing how to use the identity correctly, so the look stays consistent even when different people make the designs.
- Logo clear space and misuse rules
- Colour and type usage
- Print and screen examples
Ready-to-use assets
The practical files you will actually reach for — social templates, a visiting card layout, a menu or a board design — exported in the correct formats.
- Social media templates
- Visiting card and banner layouts
- Print-ready and web-ready exports
Business naming support
Where a name is still being decided, we help you shortlist options and check that the shortlist reads well, says something sensible and is usable online.
- Shortlist with rationale
- Domain and handle availability check
- Plain-language feedback
Brand voice notes
A few pages on how to talk about the business — the words you use, the words you avoid, and the tone that fits a local business talking to real customers.
- Three voice principles
- Do and do-not examples
- Ready-made sentence starters
Who this is for
Built for businesses that have outgrown a temporary look.
Most of the businesses we meet are not starting from nothing — they have a real product and real customers. What they are missing is a look that holds together.
- You look different everywhere. The board, the menu, the WhatsApp status and the Instagram grid each have their own colours and fonts.
- Your first impression is not the one you planned. Customers see the logo before they read the name, and it is not saying what you sell.
- You are adding a new line or a new outlet. Everything that exists needs to scale onto a board, a pack or a delivery menu.
- You have outgrown a freelance logo. One file, no fonts, no rules — and no way to hand the work to someone else.
- You are about to advertise. Ads need a consistent identity, or the same spend produces two different impressions.
A shop board is the first thing a customer sees. The identity is what makes the board, the menu and the online post look like they belong to the same business.
How it works
Four steps from confusion to a clear identity.
You will always know which step we are on, and exactly what we need from you next.
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Discover
We look at your business, your competitors and your customers, and agree on what the identity needs to achieve.
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Direct
We present two or three distinct directions, each with a clear rationale you can react to rather than just "like" or "dislike".
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Refine
Your feedback goes into the chosen direction, and we build out the palette, type, templates and guidelines around it.
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Hand over
You receive organised source files, exports and a short guide, plus a walkthrough so you can use it without us.
Before we start
What helps us move quickly.
Nothing here is compulsory. Each item simply removes a round of questions.
Useful to have
- Your business name and the services you want to lead with
- Two or three brands you admire, and why
- Any existing logo, board, card or packaging you are happy with
- The places the identity will appear — board, menu, van, Instagram, site
- Colours you already use or want to keep
Worth deciding first
- Who your customer is — the kind of person, not just "everyone"
- The one thing you want a customer to remember
- Whether the name is final
- Your launch date, and what has to exist by then
- Who will approve decisions if you are not available
Timing note. Branding is the slowest part of a launch because it is the part that is hardest to redo. We would rather spend the extra week getting the direction right than hand you a logo you have to live with for the next five years.
Often paired with
What works well alongside branding.
Content Creation
Apply the new identity to the posts, stories and short-form video your customers see every week.
Website Development
A site that carries the identity properly, loads quickly and turns visitors into enquiries.
Social Media Marketing
Plan the channels, publish the content and keep the look consistent month after month.
Let's begin
Let's Give Your Business a Look Worth Remembering.
Tell us what your business does and what still feels inconsistent. We will come back with a clear direction and an honest view of what to do first.