Channel strategy
A clear decision about where your effort should go and — just as importantly — where it should not.
- Audience and competitor review
- Channel selection with reasoning
- Profile and bio setup
Social media marketing
Be Present Where Your Customers Already Are.
A plan for the two or three channels that make sense for your business — with a posting rhythm you can keep up, and communication that sounds like a person, not an advertisement.
What is included
Strategy first, posting second.
Posting more is easy and rarely helps. We start with who you are trying to reach and what you want them to do, then build the plan around that.
Content planning
A month mapped out in advance, with themes, formats and a realistic number of posts — so publishing never depends on inspiration.
- Monthly content calendar
- Recurring content themes
- Post and story templates
Campaigns
Focused pushes around a festival, a new product, an offer or an opening — planned early enough that the assets can be made properly.
- Campaign concept and schedule
- Creative briefs for the team
- Launch and follow-up support
Engagement
Replies that sound human, in the tone of your business, and a plan for what happens when a comment needs a decision.
- Response style guide
- Comment and message handling
- Escalation rules for tricky messages
Platform-specific communication
The same message does not land the same way on every platform, and we write for the platform rather than pasting the same caption everywhere.
- Format and length per channel
- Hashtag and tag strategy
- Community and local relevance
Monthly review
A short, honest look at what worked, what did not, and what we are changing next month — in plain language, without a wall of charts.
- Simple performance summary
- What to keep, stop and start
- Next month's priorities
A shelf of spices, photographed on a phone at the counter, is often more persuasive than a studio shoot. Local content does not need to look expensive — it needs to look real.
Who this is for
For businesses that post occasionally and hope for the best.
Social media works for local businesses, but only when it is regular and when it looks like it belongs to the business. Most of the problems we see are consistency problems, not content-quality problems.
- You post when you remember to. There are long gaps, then a burst of six posts, then nothing again.
- Nobody replies. Comments and messages go unanswered, so people assume you are not interested.
- You are on four platforms and busy on none. Activity is spread thin across channels that do not suit your customers.
- Your posts get likes but no enquiries. The content is pleasant but does not tell people what to do next.
- You want to know what to post next month. Every week starts with the same blank-page problem.
How it works
A rhythm you can actually keep.
Social media fails when it becomes a second full-time job. We design the plan around the time you really have.
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Audit
We review your current profiles, your closest competitors and your customers, and identify what is genuinely missing.
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Plan
We agree on channels, themes, posting frequency and the one action each post should invite.
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Publish
Content is created and scheduled, with a short approval step so nothing goes out that you would not say.
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Engage and adjust
We reply to comments, note what people respond to, and adjust the plan based on what actually happens.
Before we start
What helps us move quickly.
A little preparation means the first month is far more useful than the last.
Access and material
- Access to the accounts, and the emails that own them
- Photos of the shop, the products and the people behind it
- Existing posts, offers and price lists
- Festival dates, offers and events for the next three months
Decisions to make
- How many hours a week you can give to posting
- Which products or services you want to push
- Who approves a post before it goes live
- Whether you want enquiries to come to WhatsApp, a call or the website
On expectations. We will not promise a follower count or a specific number of enquiries. What we can promise is a plan you will keep up, published on a schedule, and an honest review at the end of each month.
Often paired with
What works well alongside social media.
Content Creation
The actual designs, captions and short-form videos that make the plan work every week.
Branding & Logo Design
A consistent look across every channel, so a new post never needs to be designed from scratch.
Digital Marketing
Turn attention into enquiries with local search, campaigns and simple tracking.
Let's begin
Let's Build a Posting Rhythm You Will Not Have to Chase.
Tell us which channels you use and how much time you have. We will come back with a plan that fits both.